Dubai Cultural environment Essay Example | Topics and Well Written Essays - 1000 words

Dubai Cultural environment - Essay Example This is because culture may impact effective business performance in case it is not taken into considerations seriously. Dubai people who are the Arabs emphasize on generosity, respect and modesty and a persons’ honor is paramount because it is a way of communicating indirectly. The Arabs consider civility as a significant value and the status of an individual is well taken into considerations. Therefore, before the American Company make decisions of considering Dubai for their international expansion plans; they should fully understand the cultural environment of Dubai. The cultural environment of Dubai is unique because of the way cultural values of the Arabs put value on relationships an evident in which people can integrate work and socializing. The normal working period of the Arabs is from morning up to evening, and in between working period, there is a tea break and lunch break. The Arabs take a long lunch break, which is followed by resting and many breaks for praying. The Arabs beliefs that the long breaks offer a chance for the customers; thus turning out this to be an opportunity for successful business. Therefore, the American company should understand the way the Arabs integrate work and socialization. ... Hofstede carried out research analysis in order to determine significant cultural dimensions. He carried out varied cultural value dimensions that came from IBM labor force surveys that were conducted in more than 50 cultures between 1967 to 1973 (Ghemawat and Reiche 3). The research study aimed to reveal varied cultural dimensions including power distance, individualism or collectivism, uncertainty avoidance and masculinity or femininity (Ghemawat and Reiche 3). Therefore, these are among the significant cultural values dimension that the American company should take into considerations before planning to expand their business in Dubai. One of the cultural value dimensions that the American company investors should take into considerations before expanding their business is a high power distance. Power distance is the degree to which a certain culture accepts and reinforces the fact that power is distributed unevenly in the society (Ghemawat and Reiche 3). Therefore, the American Co mpany considering Dubai for its international expansion plans should understand power distance. This is essential because it will enable their business to thrive effectively; thus achieving successful business performance. The American company should understand that power distance is unfairly distributed in Dubai. This is because Dubai is one of the regions that have cultural values and customs that are rooted in Islamic laws. These laws may impact the business in different ways including on the way and when the business is conducted for organization design. Therefore, success of the American company can be based on understanding these differences and the ways Arabs approach situation better or worse than in other cultures. Some power distance varies