Case summary Assignment Example | Topics and Well Written Essays - 500 words

Case summary - Assignment Example Most customers could find their way in since they have in mind that all the items they may wish to have are available hence increasing the number of customers thereby making huge profits. The cool music system in supermarket industries makes customers to feel much entertained while carrying out their shopping. However, almost all supermarket industries provide their customers with a wide range of items at their points. This enables most customers to find their way in. Trader Joe came up with a unique way of promoting his business nature by producing products which were not offered initially by other supermarkets such as black rice, whole bean coffees and sprouted wheat bread. Trader Joe later offered an extensive line of the private label items with brand names such as Trader Ming’s, Trader Jose and Trader Joe among others. All the labels were bearing the name ‘’Trader’’. This is an indication that he didn’t want to lose this title and popularity. On the other hand, Trader Joe stores could be found in old trip malls locations which maintained footprints. However, the nature of the prices was favorable and most of the customers could find their way in more especially during busy Saturday morning. Trader Joe also was paying his staff members more than what they were expecting including the retirement payments. Such offers could act as motives to the workers hence could make them to work open heartedly during their time of work. Trader Joe also organized the firm to offer health care benefits to all part time employees (Nicholas 67). Despite all the success, Trader Joe services attracted some imitators such as the Tesco which was the third largest retailer launched some small nearby markets in western United States. The firm drew some concepts which created competition between them (Nicholas 59). Trader Joe on the other side did not invest in technology within the store.