Mission statment Essay Example | Topics and Well Written Essays - 500 words

Mission statment - Essay Example On the other hand, the differences are the way these organizations included other important details. While Ritz-Carlton specifically states its highest mission as provision genuine care and comfort for the guests - which is service and customer oriented; Four Seasons’ defined goal is to be recognized as a leader in managing hotels. Further, Four Seasons chose to include details that inform the customers on what they believe in, how they behave and how the organization succeeds. Ritz-Carlton included more details that were above mentioned and includes service values, the 6th Diamond, and the Employee Promise (The Ritz-Carlton Hotel). Based on the mission statement guidelines, the mission statement of Four Seasons followed to the following areas: (1) clearly specifying the market segment or geographic scope (â€Å"We have chosen to specialise within the hospitality industry† (Four Seasons: Our Goals par. 1); (2) the organization based its mission on its core competency of offering exceptional service within the hospitality industry (â€Å"We create properties of enduring value using superior design and finishes, and support them with a deeply instilled ethic of personal service† (Four Seasons: Our Goals par. 2)); (3) the mission statement was appropriately structured meeting the requirement of not being too narrow or broad; (4) by stating what they believe in, identified to be its people as the greatest asset, the mission statement followed being motivating and acknowledging its strength (â€Å"Our greatest asset, and the key to our success, is our people† (Four Seasons: Our Goals par. 3)); a nd finally (5) the mission statement, though not indicating in defined terms the time frame within which vision and direction are to be followed, by defining that â€Å"to maintain our position as the world’s premier luxury hospitality company† (Four Seasons: Our Goals par. 2) indicates the long term goal for